It all depends on you.
You bring in the opportunities, lead the important conversations and close the deals. You hired people to free yourself up to run the business. Instead, you’re still doing the selling — and managing a team on top.
Build the
sales engine.
Lead the growth.
I help B2B companies grow by strengthening sales and operations. Starting with your priorities, I work with you on commercial strategy, market expansion and the processes needed to scale. I train your team, support key business decisions and step in to lead sales or operations when you need experienced leadership.
13+ yearsbuilding and leading
commercial teams
commercial teams
StrategyKnow where to win.
PeopleBuild the right team.
Revenue & profitBuilt on a system.
ProcessesMake it repeatable.
ExecutionTurn plans into action.
STARTING YOUR SALES OPERATIONIMPROVING YOUR RESULTSPREPARING FOR MORE GROWTH
What’s holding your sales back?
Your team is missing its targets.
Meetings happen and proposals go out, but the results don’t follow. Deals slip into next month and you hear, again, that the customer “needs more time”. You can’t tell whether it’s the people, who they’re targeting or how they sell.
Sales aren’t growing the way you expected.
Contacts, referrals and a few strong salespeople got you this far. But new customers aren’t coming in fast enough. You try more calls, more meetings, another hire, without knowing which will actually bring in more business.
Your ambitions have outgrown your sales operation.
You want more customers, a bigger team or a new market. But your people are already stretched and nobody has time to get new hires up to speed. You need the leadership and processes to handle more business without holding everything together yourself.
Turn sales potential
into sales performance.
Sales strategy, stronger operations, practical workshops and experienced leadership. We start with what will make the biggest difference to your business.
DIRECTION
Strategy & acquisition
Get clear on who buys, why they buy and how to reach more of them.
Ideal customerPipeline buildingAcquisition
- Sales strategy & target customers (ICP, IBP)
- Outbound, inbound & pipeline development
- Customer acquisition & market expansion
STRUCTURE
Processes & execution
Connect sales with delivery. Set clear responsibilities, reliable CRM data and processes that keep work moving across teams.
LeadQualifyProposeClose
- Sales processes & CRM workflows
- Operating processes & team handovers
- Reporting & performance review routines
CAPABILITY
People & performance
I help you hire the right salespeople, get them up to speed and develop your existing team. Together, we set clear expectations and work on the skills they need.
HireOnboardCoachDevelop
- Hiring, onboarding & commission models
- Sales training, workshops & coaching
- Complex negotiation support
OWNERSHIP
Leadership & ownership
I help you set priorities, divide responsibilities and lead the team. I follow up on agreed actions and work with your people to put changes into practice.
PrioritiesTeamExecution
- Business priorities & team leadership
- 1:1s, pipeline reviews & accountability
- Fractional CRO & interim leadership
Sales training for your team
First, I get to know what you sell, who you sell to and what’s getting in the way. Then we work on your deals, your pitches and your tricky customer conversations. We try things out, talk through what works and give your team something they can use on their very next call.
Explore sales training SALES TRAINING- Acquisition and discovery meetings: prospecting, cold calling, discovery and handling objections.
- Proposals and presentations: build a relevant solution and clearly explain its value to the customer.
- Sales methods: put SPIN, GAP Selling, MEDDPICC or consultative selling into practice.
- Enterprise sales: manage large deals, long sales cycles and complex buying processes.
- Multiple stakeholders: map influence and build support across the business.
- Negotiation: prepare your strategy and tactics, handle pressure and reach an agreement.
Here’s how I can help
grow and run your business.
Whether you’re a founder building sales from scratch, hiring your first salespeople or leading an established team that needs better results, I work with you at the stage you’re in.
Across Czechia and Slovakia — on-site with your team, combined with remote work to fit the engagement.
CLARITY BEFORE COMMITMENT
Big decisions.
A partner to work them through.
I work with founders and leaders on growth priorities, profitability, team structure and the way the business runs. We challenge assumptions, weigh the options and turn decisions into a practical plan.
- What you’ll get
- Clear priorities, explicit trade-offs and next steps with owners and measures of progress.
- ENGAGEMENT
- A focused session or ongoing advisory support. We agree on the questions to solve and review what changes in practice.
FIND WHAT’S STUCK
Find the gaps.
Pick the next moves.
I dig into your pipeline, process and team to see where deals get stuck, what’s being missed and what to tackle first.
AssessDiagnosePrioritize
- What you’ll get
- A clear picture of what’s working, what isn’t and what to do next.
- ENGAGEMENT
- A focused audit with a clear scope and deliverables agreed before we start.
BUILD THE MISSING PIECE
Fix one thing.
Make it stick.
Need to fix your pipeline, clarify responsibilities or improve handovers between sales and delivery? We pick a specific problem, redesign the process and help the team put it to work.
DesignImplementEnable
- What you’ll get
- A working setup, practical tools and a team that knows what to do with them.
- ENGAGEMENT
- A defined project with clear scope, deliverables and timing.
PRACTISE WHAT WINS DEALS
Confidence in the conversation.
Skills that close deals.
From first outreach to complex negotiations, I tailor training to the skills your team needs. We practise real conversations and work on situations and deals from your business.
- TRAINING TOPICS
- Choose from the training topics: acquisition, discovery, proposals, objections, negotiation and closing, including enterprise deals with multiple stakeholders. Where useful, we put SPIN, GAP Selling, MEDDPICC or consultative selling into practice with your team.
- What you’ll get
- Practical techniques, individual feedback and clear steps your team can apply in their next customer conversations.
- ENGAGEMENT
- A focused workshop or a series of training sessions with follow-up coaching. We agree on the goals, prepare your real cases and practise the skills your team needs most.
ON YOUR TEAM. IN THE WORK.
Your sales lead.
Without the full-time hire.
I join your team part-time to run sales with you: set priorities, coach people, review the pipeline and keep things moving.
AlignLeadImprove
- What you’ll get
- The sales priorities and team routines we agree I’ll own, with regular check-ins on what’s moving and what isn’t.
- ENGAGEMENT
- Ongoing collaboration. We agree on my time, responsibilities and goals.
SOMEONE TO STEP IN
A gap in leadership?
Let’s keep moving.
When a leadership gap or business change needs full-time attention, I step in to lead sales, operations or an agreed cross-team initiative. We define the mandate, decision-making authority and outcomes before I start.
StabilizeLeadHand over
- What you’ll get
- Day-to-day leadership within the agreed remit: priorities, people, operating routines and performance reviews. I stabilize the work and leave a clear handover for the next leader.
- ENGAGEMENT
- Full-time involvement for an agreed period, with a clear scope and responsibilities.
EDGAR CINEGR FOUNDERI’ve been in the seat.
Now I’m in your corner.
I’ve spent 13+ years building teams, scaling commercial operations and leading growth, including at Bolt Business and Teya.
I’ve built organizations from scratch, opened markets and owned country-level P&Ls. I connect commercial ambition with the people, processes and operating discipline needed to deliver it — with attention to profitability and unit economics.
13+years in commercial
roles and leadership
roles and leadership
Build→Lead→Scale
Teams, processes and new marketsTRACK RECORD
0 → 30 peopleA sales team built from scratch in 9 months
450+Hiring processes
3,000+B2B customers
CZK 1bn+Revenue generated by sales teams under my leadership
ACROSS INDUSTRIES
From construction to SaaS, fintech, tech and AI, I work across industries. Different buyers, different sales cycles - the approach has to fit your business.
SELECTED RESULTS
Built teams. Won customers.
Delivered growth.
Teya fintech
Built a sales operation from scratch: ~30 salespeople and 500+ business customers in 9 months.
- Built the team and set up recruitment, onboarding and an incentive-based compensation system.
- Defined how telesales, field sales and partnerships work together, owning the channel budget and unit economics.
- Created sales playbooks and trained the team from prospecting to negotiation.
Bolt Business mobility
Led CZ & SK to ~2× year-on-year growth, with the team acquiring 300+ business customers in 12 months.
- Built and led 12 senior salespeople, with full P&L ownership across both markets.
- Set the sales strategy that made Slovakia the fastest-growing Bolt Business market in Europe.
- Introduced MEDDPICC and coached the team on enterprise sales and negotiation.
Best Leader, Q2 2024 — commercial performance and leadership.
SALES CONSULTING & COACHING
10+ startups & mid-sized companies
Helping founders build and run operations and sales.
- Defined sales strategy, target customers and go-to-market plans.
- Set up sales and operational processes and supported teams on complex deals.
- Trained and coached founders and sales teams from prospecting to negotiation.
Tomáš OláhCo-Founder & CEO, ClaaroFounder, bespireCo-Founder, trueslavI’ve known Edgar for a few years and can confidently vouch for his skills in sales strategy, business development, team leadership and negotiation. Edgar has helped me work through specific business cases on several occasions. I particularly value his proactive approach, his ability to look at things strategically from different perspectives, his valuable experience and a level of enthusiasm you rarely find today.
Edgar, thank you so much — I look forward to working together again!
Find the bottleneck.
Build the fix. Put it to work.
Talk it through
Tell me where you are, what’s stuck and what you want to change.
Pick the focus
We agree on what to tackle, who owns what and what success looks like.
Put the plan into practice
I advise the leadership team, train salespeople, improve operating processes or step in to lead — depending on what the business needs.
Take responsibility for the outcome
I take responsibility for the agreed deliverables and goals. Together, we review progress in team skills, sales processes and results, and adjust the next steps.
LET’S MAKE CHAOS WORK.
What’s holding
your business back?
Stalled sales? Operations struggling to keep up? Too much depending on you? Tell me what needs to change.
Let’s talk edgar@cinegr.czYOUR FIRST MESSAGETell me what’s stuck.
Tell me what’s stuck.
Let’s find the next move.
01 What does your company do?
02 Where are things getting stuck?
03 What would a good next step look like?
I’ll get back to you within 24 hours.
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